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At what point should publishers expose the book’s entire content to all the search engines?

I suggest using a few keywords that represent your brand – i.e., genre, interests, business or service, and using hashtags (#) with them. Why? This makes it a hot link (this one goes to #snark) to Search – important for you to have more visibility in Twitter’s internal search engine.Also, this is how you show up on Google.

If you’re using a header for your Facebook timeline, now you can use the same one for your Twitter header. Very cool.

over time, more and more blog traffic arrives from Search Engines

In order to optimize your post for a particular keyword phrase you can get a free plugin, called WordPress SEO which helps you to use the keywords you’ve found in all the right places.